Coby McGuire, Territory Sales Manager for SC, Joins CAI

Two Jeff Martin Auctioneers Team Members attended the Certifed Auctioneers Institute (CAI) last week at Indiana University (IU).

CAI is one of the highest levels of professional auctioneer education. Coby McGuire, Territory Sales Manager for South Carolina, and Peter D. Gehres, C.O.O., participated in the yearly gathering of auctioneers and auction professionals in Bloomington, Indiana.

McGuire completed the first year of the three-year CAI program. The CAI program is a three-year course of study that includes three weeks in person at IU and other meetings and projects. CAI is an educational program that provides advanced training and certification to auctioneers and auction professionals worldwide. The CAI is a professional development program designed to enhance auctioneers' skills and knowledge and promote professionalism in the auction industry.

Gehres served on the CAI Next committee and spoke at the gathering of CAI Alumni held concurrently with the larger CAI Program. The CAI Next program is held every five years for CAI Alumni and Designation holders to return to Bloomington for further education and industry. Gehres presented on managing change in the auction profession and trends likely to affect auctioneering in the coming years. Gehres is a 2009 graduate of the CAI program and has spoken at previous CAI gatherings.

The CAI program is administered by the National Auctioneers Association (NAA) and consists of courses and exams covering topics such as auction law, marketing, finance, and technology. The CAI program is highly regarded in the auction industry and is recognized as a mark of excellence and professionalism. Upon completion of the program, graduates are awarded the CAI designation and become part of a select group of auctioneers who have demonstrated a commitment to continuing education and professional development.